E45: Breath of Fresh Sales: Navigating Black Friday & Holiday Sales Season
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If the holiday sales bonanza that's about to drop on the interwebs has you:
🤪 Questioning your sanity as you sprint through endless prep and promo..
🫨 Wearing your thinking cap 24/7 (hello random 3am brainstorming sessions 😳)...
🤔Plotting a plan to make bank without losing your mind (or your selling your soul)…
Then you’re going to love this week’s episode where you’ll get the:
- Strategic secret to a smooth season that you probably haven’t thought of yet
- 3 step formula to up level your morning routine to go strutting into your day
- Fun way to take a stress busting break that's like recess time adults!
Please find the show notes below. Since it is a transcription there may be spelling errors and/or weird grammar. Ignore that and enjoy!
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Hello, Hello and welcome back to another
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episode of the Purposeful Powerhouse
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Podcast. Today we're going to be talking
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about navigating the
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Black Friday and holiday sales
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season. Because my friends, at the
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time of release of this episode, it is
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in full swing.
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And I don't know about you, but.
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Having all the tools that you can
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have as possible so that you have a
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breath of fresh sales flowing into your
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business with a little more ease and a
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little bit more lightness and
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spaciousness sounds good to me, right?
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Because let's be real. You're a small
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business owner, which means you're also
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the content writer, the SEO,
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the website designer, the graphics
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maker, the stylist department, the
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lighting department, the makeup, you
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know, whatever. The chief energy officer.
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Yes, all of those things. I mean, you got
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one of those too, right?Not the chief
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executive officer or chief everything
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officer, the chief energy officer,
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because that's truly what. Is
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needed to be able to navigate
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this crazy busy season that we are
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upon and in currently. And I mean, let's
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be real, you know, most seasons, but this
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one seems to be a little bit more full
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when it comes to service-based
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online entrepreneurs and even brick and
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mortar entrepreneurs and small business
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owners. You know, there's a big momentum
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around this time of the year. So being
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the Chief Energy Officer is really
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important, right?Because your energy is
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everything. It's the driving force in
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your business. It is the the undercurrent
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and the currency of your brand, if you
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will. And so today I want to be sharing
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three different tools, practices, tips
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with you to be able to keep your energy
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on point so you are able to
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navigate the hecticness of this current
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season. So. Let's
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talk a little bit about maybe some of the
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challenges that you might be facing,
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right. And let's and real talk with you
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that I definitely have faced before. And
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if I'm not mindful, then they
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happen, right. And so it can feel like a
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lot to do all of the prep and the
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promo. And you might be kind of moving
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into that or thinking about it and like,
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you know, kind of questioning your sanity
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of like, oh man, am I really going to do
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this again?Do I need to do this?Does
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having a crazy, like inexpensive deal
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cheap in my brand and all of those
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questions that you. might be having, as
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well as, you know, the fact that your
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brain may be on board with it and it's
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like feel like you're just kind of
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wearing your thinking cap 24/7 and bing
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in the middle of the night. You're
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getting all these bing, bing, bing, bing,
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bing ideas and, you know, 3:00 AM
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brainstorming sessions, not exactly
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conducive to a restful night's sleep. And
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then what about wanting to make sure that
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you, you know, you have a plan, you have
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a strategy in place. That feels really
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good to you. That, you know, doesn't
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cause you to lose what's left of your
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sanity or feel like you're selling your
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soul and on all of those things. And so
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those are some of the challenges that,
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you know, often present for people.
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And so let's talk about how
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you can start to use some of these really
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powerful tools and really available tools
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to be able to make sure that you
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are keeping that steady flow.
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In your energy and your focus and your
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creativity, you're showing up with that
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vibrant magnetic energy that is your
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beautiful, beautiful essence.
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So let's talk
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about tool #1. Tip #1
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is. More than likely you have
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mapped out your sales
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strategy for the season, right?Or maybe
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you're in process and that's all good. It
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doesn't, you know, have to be a right now
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thing. So either you've done that or you
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will do that or maybe you might do that
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or you're maybe a more of a wing it sort
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of person and all good. And so say you
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have created a sales strategy,
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you have an offer that you're going to
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deliver, you are looking at
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creating some. E-mail content,
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you know, an e-mail sequence or some
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social media content. So that will
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build that know, like and trust factor,
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create some intrigue, help to
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bridge the gap between where the where
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your community is at and where your offer
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will help them to go and like all of
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those things, right. So you have that
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kind of mapped out either maybe in your
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brain or maybe you're like super on it
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and you've got a whole spreadsheet and I
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don't know what you know. I'm proud of
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you. If you do, that's amazing. Teach me
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your ways, O wise one.
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So there you go. You have your sales
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strategy, right?You know approximately
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when you're going to do all these things.
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You have, you know, ideas of when you
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want them done by yada, yada, yada. That
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part you probably got on lock. But what
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is supporting the sales strategy
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beyond, you know, Kajabi and
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Instagram and whatever other CRMS and
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platforms we're using?What?
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What is supporting that strategy?
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That's the thinking music of you trying
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to figure it out. Yes, you got it. Oh my
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goodness, you're so smart. It's you. It's
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you. OK. So it's really
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important that once you have your sales
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strategy mapped out, you also have
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a complementary and
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supportive self-care strategy.
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OK. So if you're going to be pulling on
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that is writing that fire e-mail sequence
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and you're like, yes, that was amazing.
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And then the next morning you're going to
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get up and deliver a live or do a
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whatever, I don't know. It's
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really important that you
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are not burning the candle at every end,
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that you are doing the things. That you
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know you want to do for yourself that you
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are committed to doing because yes, you
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do care about how you feel. And yes, you
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know that your energy is the driving
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force in your life and in your business
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and is the common denominator in
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everything. So how can you
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align your sales strategy
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with your self-care
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strategy?So what does that look like for
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you?Are you scheduling in your workouts?
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Are you doing your yoga practices?Are you
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doing your breath work?Are you doing your
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journaling?Whatever it is for you, right?
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In the last episode, I shared a really
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powerful practice, a proclamation
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practice that we do inside the Rise and
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Vibe movement. That's really, really
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powerful tool to just get you
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aligned to the vision, right?That's the
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component that we work there with. Is
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to align your mind. And so if you haven't
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listened to that episode, it's the
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episode before this one. And I think
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you'll really like it because it's a
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really awesome practice and people are
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loving it in the rise and by movement. So
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look at how you can schedule that
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in, right?We all know if it's not in the
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calendar, it's probably not going to get
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done. So I mean, I can't say that for
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sure, but I know that is a pretty solid
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rule for a lot of people I know.
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It's a thing. It's all good. No shade, no
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shame. So that's tool number one. Tip #1
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is to align those strategies, right?So
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you are making sure that you're taken
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care of, OK?And if you happen to hear any
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strange squawking sounds, I don't know if
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you know this or not. Chickens and
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roosters are abundant here on Maui. And
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so if you hear some weird sounds,
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everything's fine. That's what it is.
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OK, so then the one of
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the tools beyond the. Powerhouse
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Proclamation practice I just mentioned,
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which is in the previous episode you can
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go listen to. Another one of the tools
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that I think would be really supportive
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for you and is really aligned with tool
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#1 is
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and is truly the most effective way for
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you to actually enjoy your life and show
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up fully and you know, be able to achieve
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the goals that you're setting for
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yourself. The number one tool to do that,
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the secret to doing that really, is
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to amplify your morning routine. Because
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darling, you already have a morning
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routine, whether it is, you know,
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yoga and exercise and breath work and
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journaling and activation and and and
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power statements and whatever like we do
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inside Rise and Vibe. Or it's grabbing
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your phone and scrolling until you get
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triggered and then finally realizing
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like, I don't want to feel like this.
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Maybe I'll go try to meditate. And then
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you sit there and meditate and you just
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mentally pace back and forth
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and that might be your morning routine
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and that's OK. 1000 million
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percent over. It's totally OK if you like
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that and it's supporting you and it
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actually helps you to feel good. Bingo,
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bingo, there you go, go. Or
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if you want to actually make
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it something that helps you to achieve
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point #1 by truly.
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Amplifying the energy that you put into
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that time that you give yourself. That's
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the essence of amplifying your morning
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routine. To amplify something is to
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expand it, to make it more vibrant, to
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make it fuller, louder, brighter, all
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those things. So
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as you. Anchor yourself into
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this decision of OK, well, I'm going to
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spend some time with myself, for myself,
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by myself in the morning time. How can
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you amplify your morning routine?So the
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three pillars of doing that are to one
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that we just mentioned before, align your
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mind. Right. So you can use that practice
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that I share in the previous episode or
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whatever that is for you, right?How do
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you get connected to the vibe of your
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vision?Do you like journaling?Do you do
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tapping?Do you do prayer?Do you do
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meditation?Do you do breath work?Like,
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align your mind to that point of focus to
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connect to your higher self, to the truth
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of who you are, all of that fullness,
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your wholeness. That's the first pillar
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of your AMR or your amplified morning
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routine. The second one, because, in case
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you forgot, you're not a rock.
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Move your body. That's the M. Move your
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body. Again, that can be something as
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simple as walking your dog, right?Or
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going paddling on the ocean, if that's
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your thing. Maybe you do workouts or yoga
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or dance. Move your
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body, move energy through your body. And
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as you take that intention of
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really activating the vibe of your vision
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and dropping into that most powerful
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confidence and all sorts of
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amazing version of yourself, that's
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what you're doing in the movement
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practice, right?And yes, yes, we
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could talk about the physiological
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benefits of exercise and the
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cardiovascular and the respiratory and
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the bone density and. We can talk about
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that. You want to talk about that because
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there's a lot of it, OK. We can talk
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about the regulation of your nervous
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system. We can talk about the hormonal
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balance. We can talk about the sleep
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improvement. We can talk about the bone
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density, the muscle mass, the toning.
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Yeah, strong tone, sexy, powerful is
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also a thing. So
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move your body, OK. So if you like a
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little bit of science, there it is.
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And also from a productivity point of
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view, when we exercise in the morning, it
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boosts your oxygen levels throughout your
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entire body, which of course includes
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your brain. And so then it gives you that
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boost of creativity and focus and
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playfulness just makes you a generally
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nicer human to be around when you're
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feeling, you know, happy and light and
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energized. OK, so.
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Whatever camp you want to take the
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motivation from,
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there you go. So really to really
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to make it even more
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supportive of navigating the hecticness
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and really staying in alignment with your
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vision and all of that, then
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use that as a time to really
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connect deeply to. How you
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want to show up and how you want to feel
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right. And so it's more than squat,
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squat, squats. Yes, we love squats in the
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Rise and Vibe movement, but also
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make sure that you're doing them with
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intention and you're using it as an
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opportunity to really activate
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and fully
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express and fully connect to.
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The version of you that you are, that you
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want to be, right?It's an embodiment
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practice in a sense that you decide to
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use your body very intentionally as a
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tool to fully connect to your
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guidance, yourself, the moment, whatever
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it is, right?And then finally what you're
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doing there. So you align your mind, move
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your body. And then as you do those
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things that we've been talking about a
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little bit here is you're rewiring your
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system because you're gaining familiarity
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with that version of you in that lives in
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your vision, your higher self. The
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version of you that you are becoming
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through this practice, you're actually
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rewiring your system. You're cultivating
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this experience by giving yourself that
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tangible felt sense when you're in the
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practice, when you're doing the move,
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which then helps to. Create that sense of
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familiarity. It rewires your nervous
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system. It it regulates your nervous
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system. As you cultivate those empowering
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beliefs through those proclamations and
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power statements, you're actually
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creating new pathways in your brain that
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align and support that belief. So
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it's powerful, right?It's not just, you
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know, I work out in the morning cause
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that's what I do. Why not amplify it and
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make it even more impactful?OK, so
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that's tip #2 is to amplify your morning
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routine. And then the
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3rd way to really
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navigate all of the
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craziness of the holiday season, and
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whether that's in your business or in
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your family or on social media or
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whatever, are to take power
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pauses. So what is a power
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pause?A pause
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is that moment or 5-10
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minutes where you.
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Just like in your AM R, your amplified
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morning routine, where you drop
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into the present moment, you get out of
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your head and into your body, where you
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take a break from the chaotic
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squawking and chirping that goes on
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in our head all day, and you
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tap into a place of connected
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awareness, a place of
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groundedness, a place of activation,
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a place of reset.
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And one of the most powerful ways you can
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do a power pause is by using your
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breath. The breath is like the Swiss Army
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knife of life tools. It literally can
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do anything you need it to when you know
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how to use it in that way, right?
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Even just learning to slow down your
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breath and breathe in through your nose,
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out through your mouth when you're
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feeling really wound up or stressed out
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is such an impactful tool. If you're
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low energized, if sorry, low energy, and
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you want a burst of joy and playfulness,
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we speed up the breath and we make it
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faster or we add in movements of the
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arms, right?If you want to activate
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creativity, there's lots of different
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ways that you can do that. And so even,
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you know, just simply bringing your
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fingertips together and using your
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breath in a really rhythmic way. So if
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you have your hands free, you can bring
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your fingertips together and you can just
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move the breath in and out.
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In and out like that, you can do it for a
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minute. That gives you a boost of energy.
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Bringing your hands together like that
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stimulates the corpus callosum, which is
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a band of connective tissue in your brain
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that helps to tap awaken creativity and
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memory and focus and all that. And so
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that one is a really powerful way
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to give yourself a time out, right?It's
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like power pauses are like recess time
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for adults, OK?
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Remember when the teacher sent you
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outside?It was for them, for
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sure, but it's also for you, right?It's
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important that you take these pauses,
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especially when you are in that
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kind of tight energy,
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feeling stressed, feeling overwhelmed.
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Your brain is going in a million
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different directions, except. For the one
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you wanted to go in, right?And if you're
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feeling as though you're sitting there
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and you're trying to, you know, I just, I
414
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just need to write this e-mail sequence,
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man. I just need it. I just want to get
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it done. And your brain is like this,
417
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not doing anything. But yet at 3:00 in
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the morning, it's bing, ding, ding, ding,
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ding, ding, ding, you know, dancing all
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over the stage like some sort of
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caffeinated monkey troupe.
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I speak from experience.
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There's so many different ways that you
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can use the breath, and that's really
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what power pauses and the breath is all
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about. And so just take a time out, right?
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You can just play with your breath. You
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can do some movements, you can do some
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yoga, you can walk your dog, you can lay
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on the floor and thrash around and shake.
431
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I don't know, whatever. Just take a
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break. My goodness, the
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hustle culture is literally pushing us
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to that level of exhaustion. And we have
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this sort of mentality of like, I must
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get it done and I must get it done fast.
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And it's a lot of times, and for myself,
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this was the case for a long time, is
439
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this internalized pressure and
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demand that it needs to get done. It
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needs to get done now and by me
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and having that level of
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high level of demand on myself for a
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really long time and I realized. You
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know, I I don't do well in those
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situations. I I feel that tight,
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restricted energy. I feel like it blocks
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off my creative flow. It doesn't feel
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aligned with who I know myself to be and
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how I want to show up as a leader. And so
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it just, you know, luckily I was able to
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recognize it. And so if that's a thing
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for you too, especially if there is a
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deadline, right?If you know, I mean,
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Black Friday happens on a certain day, so
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you want to get things done ahead of
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that, you know, or whatever. So
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we just want to make sure that you're
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monitoring that level of internal
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pressure. Power pauses are kind of the
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equivalent to, you know, when you put a
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boiling or a pot of water on the stove
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and you set it to boil and it starts to
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boil and you can see it rumbling and
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it's, you know, it's gurgling and there's
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steam and the lid's kind of popping off.
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Power pauses are the equivalent to you
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safely with an oven mitt.
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Taking the lid off that boiling pot of
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water so that you
471
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can release some of the steam
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and then turning down the heat a little
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bit, right?And ideally we do
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these and in in combination with your
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your morning routine and doing these
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throughout the day and having that plan
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for yourself. Ideally we don't get to the
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point where the the water is boiling
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over and it's splurting all over the
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stove and it's making a massive mess.
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Hopefully we can get there a
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little ahead of that and we just all we
483
00:19:02,560 --> 00:19:04,280
need to do is just turn the temperature
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down and it's not going to boil over,
485
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OK. So that's really, you know, hopefully
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what I'm trying to help you to do is.
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Boil the water without making a massive
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mess. I mean, bringing that breath of
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fresh sails into your business without
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losing your shit and having a meltdown
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every day. OK, so that's what I wanted
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to share with you today, is how to
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navigate the holiday season, both in your
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business and in your personal life, with
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a little more ease and a little more
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grace and a little more space. So
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if you don't know and now you will. The
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Breathe to Succeed Breathwork
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bundle that takes you through ten
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of these incredible power pauses, where
501
00:19:48,960 --> 00:19:51,360
you'll learn how to use your breath in so
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many different ways for three
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different needs
504
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or situations you might find yourself in.
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In this season, I've designed the session
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so they're completely different. They're
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10 minutes. And we've had people go
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from a one to a 10 in just the course of
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the 10 minutes. A1 to like freaking out
510
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to a zend out, blissed out nine in just
511
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10 minutes. That's how impactful power
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pauses are. That's how impactful your
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breath is. Remember, I it's like the
514
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literally the Swiss Army knife tool of
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00:20:21,760 --> 00:20:24,160
life when you know how to use it, right?A
516
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Swiss Army knife tool can be a little
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overwhelming. If you look at it, you're
518
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like, I don't even know what that part's
519
00:20:28,240 --> 00:20:30,120
for. What do you do with that part?So
520
00:20:30,120 --> 00:20:32,760
when you know how to use the
521
00:20:32,760 --> 00:20:35,240
tool. Like you'll learn in the Breathe to
522
00:20:35,240 --> 00:20:37,960
Succeed bundle, it is literally
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00:20:37,960 --> 00:20:40,280
becomes your go-to for everything, right?
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Just like how people are with Swiss Army
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00:20:41,880 --> 00:20:43,280
knives. Like people that use Swiss Army
526
00:20:43,280 --> 00:20:45,960
knives can use it literally,
527
00:20:45,960 --> 00:20:48,560
probably to, I don't know what, perform
528
00:20:48,560 --> 00:20:51,200
surgery if they needed to. I should hope
529
00:20:51,200 --> 00:20:53,040
it's sterilized, but you know what I mean?
530
00:20:53,360 --> 00:20:55,920
I was looking for a not freaky
531
00:20:55,920 --> 00:20:56,480
analogy.
532
00:20:59,440 --> 00:21:01,760
Anyways, I hope you're laughing. So
533
00:21:02,080 --> 00:21:04,160
yes, the Breathe to Succeed Breathwork
534
00:21:04,160 --> 00:21:06,000
Bundle is only available during the
535
00:21:06,000 --> 00:21:08,000
holiday season because it's designed for
536
00:21:08,000 --> 00:21:10,880
the holiday season. So it's go only go
537
00:21:10,880 --> 00:21:13,200
only. There we go. Going to
538
00:21:13,280 --> 00:21:16,240
only be available until 11/11.
539
00:21:16,280 --> 00:21:18,560
OK, so November 11th. So if you're
540
00:21:18,560 --> 00:21:20,560
listening to this episode before then,
541
00:21:20,560 --> 00:21:22,560
make sure to grab it. Cause guess what?
542
00:21:22,840 --> 00:21:25,520
When you grab it for 11 bucks, you have
543
00:21:25,520 --> 00:21:28,160
lifetime access to it. And you can use it
544
00:21:28,160 --> 00:21:29,800
all year round, not just during the
545
00:21:29,800 --> 00:21:32,360
holidays, because I bet once you get to
546
00:21:32,360 --> 00:21:34,040
experience these, you're going to want to
547
00:21:34,040 --> 00:21:35,840
use them because they are that powerful.
548
00:21:36,720 --> 00:21:39,360
But if you're happening to listen to this
549
00:21:39,360 --> 00:21:42,120
later in the future, beyond November
550
00:21:42,120 --> 00:21:44,400
11th and it's not available anymore,
551
00:21:46,080 --> 00:21:48,080
it will be next year. But reach out to me
552
00:21:48,080 --> 00:21:49,760
cause I have other things for you that I
553
00:21:49,920 --> 00:21:51,360
cause I want you to have one of these
554
00:21:51,360 --> 00:21:53,280
tools. OK, so if you're in the future and
555
00:21:53,280 --> 00:21:54,800
you can't grab the breeds to succeed.
556
00:21:55,400 --> 00:21:56,880
Breath work bundle from the link in the
557
00:21:56,880 --> 00:21:59,440
show notes, then DM me and I'll make sure
558
00:21:59,440 --> 00:22:01,000
to hook you up with something else
559
00:22:01,000 --> 00:22:02,320
because I don't want you freaking out
560
00:22:02,320 --> 00:22:05,280
over there. So thank you so
561
00:22:05,280 --> 00:22:07,840
much for listening to this incredible
562
00:22:07,840 --> 00:22:09,680
episode. I hope it was insightful. I hope
563
00:22:09,680 --> 00:22:11,520
it was incredible for you. I hope it
564
00:22:11,520 --> 00:22:13,200
helps you to navigate Black Friday and
565
00:22:13,200 --> 00:22:14,520
the holiday hecticness with the
566
00:22:14,720 --> 00:22:17,680
smoothness of Santa on his sleigh
567
00:22:18,000 --> 00:22:20,880
by really using these tools, right?I hope
568
00:22:20,880 --> 00:22:23,120
it helps you get inspired, get a little
569
00:22:23,120 --> 00:22:26,000
better. Innovation in your
570
00:22:26,000 --> 00:22:27,920
own routine and rituals. Because, you
571
00:22:27,920 --> 00:22:29,440
know, just cause it's the holidays
572
00:22:29,440 --> 00:22:30,800
doesn't mean it has to all fly out the
573
00:22:30,800 --> 00:22:32,000
window and you got to wait till New
574
00:22:32,000 --> 00:22:34,720
Year's to do anything for yourself. That
575
00:22:34,720 --> 00:22:37,000
sounds silly, doesn't it?But sometimes
576
00:22:37,000 --> 00:22:39,120
that's what people do and it's OK. But
577
00:22:39,440 --> 00:22:41,440
not you, right?No. Well, cause you care
578
00:22:41,440 --> 00:22:44,160
about how you feel. HuhYeah, I know. I
579
00:22:44,160 --> 00:22:46,680
just, you know, just asking. So thank you
580
00:22:46,680 --> 00:22:47,960
for being part of this incredible
581
00:22:47,960 --> 00:22:49,680
movement. I love you so much. Have a
582
00:22:49,680 --> 00:22:51,040
great rest of your day. Take care.